1-on-1 · In-Person · Coffee Shop Setting

Learn Social Media Marketing
in 2 Days at a Coffee Shop
Even If You Know Nothing

A private, face-to-face coaching programme for complete beginners. We sit down together, open your laptop, and build your entire Facebook & Instagram presence from zero — in just 4 hours per day.

2 Days of Coaching
4 Hours Per Day
Coffee Shop — In Person
Purely 1-on-1, Just You & Coach
Facebook & Instagram

Limited slots · One-time payment · No prior experience needed

2DAYS TOTAL
4 hrsEACH DAY
8 hrsTOTAL COACHING
1-on-1PRIVATE SESSION
0EXPERIENCE NEEDED

What exactly is this?

A coaching programme explained simply

If you've never done social media marketing before and you're not sure where to start — this is exactly for you. Here's what happens in plain language:

We meet at a coffee shop

No classroom, no boring seminar. Just you and your coach, sitting at a table with your laptop and a cup of coffee. It feels like a normal conversation — except you'll learn a massive amount.

It's purely private — just you

There are no other students. Every minute of every hour is focused entirely on your business, your questions, and your goals. You're not sharing your time with anyone else.

4 hours each day, 2 days total

Day 1 covers everything about building your presence and creating content. Day 2 covers ads, analytics, and your long-term plan. Each day is focused and manageable — not overwhelming.

We do it together, on your accounts

We don't just talk about it — we actually do it. By the end of Day 2, your Facebook Page is set up, your Instagram is live, your first posts are published, and your first ad is running.

Does any of this sound familiar?

You're not alone — these are the most common struggles

You don't know where to start

You've heard social media is important for your business, but every time you try to start, you get confused and give up.

You don't know what to post

You open Facebook or Instagram, stare at the blank box, and close the app again. What do you even say?

You post but no one sees it

You've tried posting a few times but your content gets almost no likes, comments, or new followers. It feels like shouting into an empty room.

Facebook Ads feel scary

You know ads can reach more people, but every time you open Ads Manager you have no idea what any of it means.

You're wasting time with no results

You spend hours on social media but your business isn't growing. Something is clearly missing — you just don't know what.

You've watched YouTube videos but still confused

You've tried learning on your own but the videos aren't specific to your business and you can't ask questions when you get stuck.

Why a coffee shop?

Learning is better in a relaxed, comfortable environment. There's no pressure, no stage fright, no crowded classroom. It's just the two of you, face-to-face, in a calm setting where you can ask anything — no matter how basic the question seems.

Relaxed, judgement-free atmosphere
Location agreed upon booking
Bring your laptop — we work on your accounts
Ask as many questions as you want

The full programme

Exactly what happens each day — in detail

Here is everything we cover, broken down into plain English so you know exactly what you're getting. Each topic below is a focused block within the 4-hour session.

01

Day 1 — Building Your Foundation

4 hours · Strategy, Profiles, Content Planning & Content Creation

1
Understanding your business & setting your goals
~45 minutes

Before we touch any platform, we take time to understand your business, your customers, and what you actually want social media to do for you. Many beginners skip this step — and that's exactly why they fail. We don't skip it.

  • What is your business and who are your ideal customers? (We define this precisely)
  • What does success look like for you? More customers? More website visitors? More calls?
  • What are SMART goals and how to set them for your social media
  • A quick audit of any accounts you already have — what's working, what isn't
  • How Facebook and Instagram work differently and which one suits your business more
You leave with: a written strategy brief — your personalised social media roadmap
2
Setting up your Facebook Page & Instagram Business account — properly
~45 minutes

Most people set up their pages quickly and get it wrong. We do it properly together — from scratch or fixing what you already have. Your profile is your digital shop front. It needs to look professional and tell visitors exactly who you are and what you offer.

  • What is a Facebook Page (vs a personal profile) and why your business needs one
  • Choosing the right category, name, and username for your business
  • Writing a bio and about section that actually attracts customers
  • Setting up your profile photo and cover photo the right size and style
  • Linking Facebook and Instagram together so they work as one system
  • Adding your contact details, location, website, and call-to-action button
  • Switching to an Instagram Business Account and what it unlocks
You leave with: fully live, optimised Facebook Page and Instagram Business Profile
3
What to post, when to post, and how often
~45 minutes

This is where we answer the biggest question every beginner has: "What do I even post?" We create a content system specifically for your business so you never run out of ideas again.

  • What are "content pillars" and how they give your page a consistent identity
  • The different types of posts: photos, videos, Reels, Stories, carousels — what each one is and when to use it
  • What is a Reel? (explained simply) — and why Reels get far more reach than regular posts right now
  • How often should you post? The right frequency for a small business
  • The best times of day to post on Facebook and Instagram
  • How to write captions that people actually read and respond to
  • What are hashtags, how do they work, and how to pick the right ones for your business
You leave with: a 30-day content calendar template filled with ideas for your business
4
Creating your first posts together — using free tools
~45 minutes

We don't just plan — we create. Using free, beginner-friendly tools (no graphic design experience needed), we make your first real posts together during the session. You will publish your first content before you leave Day 1.

  • Introduction to Canva — the free design tool that makes professional-looking graphics in minutes
  • How to create a simple, eye-catching image post for your business
  • How to shoot and edit a basic Reel (short video) using just your phone
  • How to write your caption step by step — what to say, how to start, and how to end with a call to action
  • How to schedule posts in advance so you don't have to be on your phone all day
  • What to do when someone comments or messages you — a quick guide
You leave with: your first 3–5 posts created, published, and live on your page
02

Day 2 — Ads, Growth & Your 90-Day Plan

4 hours · Community, Meta Ads, Analytics & Long-Term Growth

5
How to manage your community and grow your following organically
~45 minutes

Getting followers and keeping them engaged is a skill. We cover the daily habits that turn a dead page into an active community — without spending any money on ads yet.

  • How to respond to comments properly — what to say, how fast to respond, and why it matters
  • How to handle DMs (direct messages) and turn them into actual sales conversations
  • What the Facebook and Instagram algorithm actually is — explained simply — and what makes it show your posts to more people
  • Simple engagement tactics: polls, questions, Stories stickers, and giveaways that actually work
  • How to find and interact with other accounts in your niche to grow your audience
  • How to deal with negative comments or spam without damaging your reputation
You leave with: an engagement checklist and ready-to-use response templates for DMs and comments
6
Facebook Ads & Meta Ads — full beginner's walkthrough
~60 minutes

This is the session most people are most scared of — but it doesn't have to be. We go through Meta Ads Manager step by step, in plain language. No jargon. By the end, your first real ad will be live and running.

  • What are Facebook Ads and Instagram Ads, and how are they different from just "boosting a post"?
  • What is Meta Business Suite and Meta Ads Manager — and how to set them up correctly
  • The structure of an ad: Campaign → Ad Set → Ad — explained simply with real examples
  • Campaign objectives: what is "Awareness", "Traffic", "Engagement", "Leads", and "Conversions" — which one should you choose for your goal?
  • Audience targeting: how to tell Facebook exactly who should see your ad (age, location, interests, behaviour)
  • Custom Audiences: how to show ads to people who've already visited your website or engaged with your page
  • How to set your budget: starting from as little as PHP 100/day — and what a realistic budget looks like
  • How to create your ad creative: which image or video to use, what to write in the ad text, and what your headline should say
  • How to read your ad results: what is Reach, Impressions, CPM, CPC, CTR, and ROAS — explained in plain language
  • What to do when your ad isn't working — simple troubleshooting steps
You leave with: your first real Facebook or Instagram ad — set up, approved, and live before you leave
7
Reading your results — Facebook & Instagram analytics explained
~30 minutes

Numbers don't have to be scary. We walk through the free analytics tools built into Facebook and Instagram and show you exactly what to look at each week — and what to do when a post or ad performs well or badly.

  • What is Facebook Insights and Instagram Insights — where to find them and what they show you
  • The numbers that actually matter: Reach, Engagement Rate, Follower Growth, Link Clicks
  • How to tell if a post worked or didn't — and what to do differently next time
  • How to check your ad results inside Ads Manager — which columns to look at
  • A simple weekly review habit: 10 minutes a week to stay on top of your performance
You leave with: a monthly reporting tracker spreadsheet you can fill in every week
8
Your personalised 90-day growth plan & open Q&A
~30 minutes

We wrap up Day 2 by putting everything together into a clear, simple action plan — so you know exactly what to do when you leave. No more confusion. No more "where do I start?" Just a step-by-step plan with your name on it.

  • A review of everything covered across both days — questions answered, gaps filled
  • Setting your 30-day, 60-day, and 90-day milestones for growth
  • How to keep improving: recommended free tools, YouTube channels, and resources to continue learning
  • Open Q&A: ask anything you want — no question is too basic
  • What happens after coaching: how to use your 7-day post-coaching chat support
You leave with: a written 90-day personalised action plan — your complete roadmap going forward

Session 6 — deeper look

What we cover inside Meta & Facebook Ads

Session 6 is dedicated entirely to paid advertising. Here's a breakdown of every topic — explained so even a complete beginner can follow along.

Ads Manager setup

We open Meta Business Suite and Ads Manager together from scratch. You'll understand every menu, every button, and what each section is for.

Campaign objectives

Awareness, Traffic, Engagement, Leads, or Conversions — we explain what each means in real terms and pick the right one for your specific goal.

Targeting the right people

You choose who sees your ad by age, location, interests, and behaviour. We build your target audience together based on your actual customers.

Setting your budget

How much should you spend? We explain daily vs. lifetime budget, what PHP 100–500/day realistically gets you, and how to avoid wasting money.

Creating the actual ad

We choose your image or video, write the ad copy together, set your headline, and pick the right call-to-action button — then submit it for review.

Understanding your results

Once the ad is live, we walk through every number in the results dashboard so you know exactly how to read whether your ad is working or not.

What's included

Everything you get with your coaching

In-person sessions at a coffee shop

Two face-to-face sessions in a relaxed setting. Location to be agreed upon booking based on your area.

All templates & workbooks

Content calendar, 30-day post plan, caption templates, hashtag lists, strategy brief — all yours to keep.

7 days of chat support after coaching

You'll have questions once you go home and start doing things on your own. Message your coach for a full week after Day 2.

Resource library access

A curated list of free tools, tutorials, and guides to help you keep learning after the sessions are done.

Post-coaching content review

Send your first two posts and your first ad to your coach after Day 2 — and get personalised written feedback.

Certificate of completion

An official certificate from Web Innovation Experts — proof that you've completed the programme.

Real results

What previous clients say

★★★★★

"I was so nervous going in because I really knew nothing. But sitting in a coffee shop one-on-one made everything feel so much easier. I could ask questions like 'wait, what's a Reel again?' without feeling embarrassed. By Day 2 my first ad was live and I got 3 new enquiries that same week."

MR
Maria Reyes
Home bakery owner, Quezon City
★★★★★

"I had tried watching YouTube tutorials before but I always got confused because they weren't about my business. Having a coach who only focused on me and my photography page for 4 hours each day was completely different. The Facebook Ads session alone changed everything — I finally understood what I was paying for."

JL
Jake Lim
Freelance photographer, Manila
★★★★★

"As a salon owner I had been meaning to sort out my social media for over a year but never knew where to start. Two coffee shop sessions later I have a fully set-up Facebook Page, a content plan for the next month, and a running Instagram ad. The coach was patient, clear, and never made me feel stupid for asking basic questions."

AC
Ana Cruz
Salon owner, Makati

Investment

One payment. Real, lasting skills.

Everything you need to run your own social media confidently — for your business, forever.

Social Media Marketing Coaching

PHP 15,599

2 days · 4 hours each day · 1-on-1 · In-person coffee shop · Facebook & Instagram

  • 2 × 4-hour private 1-on-1 coaching sessions in person
  • Full Facebook Page & Instagram setup, built together
  • Complete content strategy and 30-day content calendar
  • First 3–5 posts created and published during Day 1
  • Full Meta Ads & Facebook Ads walkthrough — from scratch
  • Your first live ad campaign built and running by end of Day 2
  • All templates, workbooks, and the 90-day action plan
  • 7 days of post-coaching chat support
  • Post-coaching content & ad feedback from your coach
  • Certificate of completion from Web Innovation Experts

Have questions before paying? Message our CEO on Facebook first. Jeanwel is happy to answer any questions and help you decide if this is the right fit for you.

Ready?

Book & pay your slot now

Slots are strictly limited because each session is 100% private and personal. Once a slot is booked, the next available date may be weeks away. Secure your place today and we will confirm your schedule, location, and payment details within 24 hours.

Tap "Message the CEO" to chat directly with Jeanwel Agustin about available dates, location, and payment.

Questions answered

Everything you might be wondering

I know absolutely nothing about social media — is this really for me?
Yes, completely. This programme was designed from the ground up for people who have never done social media marketing before. We start at zero and explain everything in plain, simple language. There are no stupid questions — your coach has helped many beginners just like you.
What do I need to bring to the sessions?
Bring your laptop or tablet (with a charge!), your mobile phone, and the login details for any Facebook or Instagram accounts you already have. If you don't have accounts yet — don't worry, we create them together on Day 1. Also bring a notebook if you like taking notes.
Where exactly is the coffee shop?
The venue is agreed between you and your coach after booking — based on a location that's convenient and comfortable for you. We choose a coffee shop with good wifi, comfortable seating, and a quiet enough environment to focus.
Do the two days need to be on the same weekend?
Not at all. We schedule both days based on what works for you. Many clients do one day on Saturday and one the following Saturday. Others prefer two consecutive days. It's completely flexible — just let us know your availability when you message us.
Will I need to spend money on Facebook Ads during or after the coaching?
You will need a small budget to run your first real ad during Session 6 — even PHP 100 to PHP 200 is enough to get started and see how it works. After the coaching, you decide how much (if anything) you spend on ads. We also cover completely free, organic growth strategies so you can grow without spending on ads if you prefer.
What if I already have a Facebook Page or Instagram account?
Perfect — we'll work with what you have. We'll do a quick audit in Session 1 to see what's working and what needs to be improved, then we fix and optimise everything together. It actually saves some setup time and means we can get into strategy even faster.
How do I pay and how do I confirm my slot?
Simply message Jeanwel Agustin directly on Facebook (link below) to ask about available dates and confirm your slot. Payment can be made via GCash, bank transfer, or other online methods. Your slot is only confirmed once payment is received.
Can I pay in two instalments — one before each day?
Instalment options may be available depending on your situation. Message us on Facebook to discuss — we'll do our best to make it work for you.
Web Innovation Experts Social Media Marketing Coaching · 1-on-1 In-Person · PHP 15,599
Facebook & Instagram · 2 Days · 4 Hours Each Day · Complete Beginners

Message us on Facebook: facebook.com/jeanwel.agustinii

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